Research interest

I am interested in the following areas:

1. Social computing - how to design information systems to facilitate collaboration, presence and business-to-consumer/ business-to-business electronic commerce. Especially in the following fields
- Internet auction research
- Reputation and recommendation systems
- Trust

2.IT projects development and management, including:
- Business processes
- software development life-cycle
- Quantitative methods to measure projects

3.Social aspects of computerized simulations and games design

4. Electronic Commerce

Education

PhD, Information Systems, The University of Haifa, Israel, 2005.
MA thesis, Information Systems, The University of Haifa, Israel, 2000.
MBA, Technion, Haifa, Israel, 1997.
LLB, The University of Haifa, Israel, 1995.
BSc, Computer Engineering, Cum Laude, Technion, Haifa, Israel 1988.

Publications

Noy, A. (2014). A Computer-Assisted Auction Simulation. Simulation & Gaming, 45(3), 371-393.

Steinhart, Y. Kamins, M.Mazursky, D. and Noy, A. (2014). Effects of Product Type and Contextual Cues on Eliciting Nave Theories of Popularity and Exclusivity. Journal of Consumer Psychology, 24 (4), 472-483.

Steinhart, Y. Kamins, M. A.Mazursky, D. and Noy, A. (2013). Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid. Journal of Interactive Marketing, 27, 47-61.

Kamins, M. A., Noy, A., Steinhart, Y. and Mazursky, D. (2011). The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment.Journal of Interactive Marketing, 25, 241-250.

Noy, A. (2011). Does a two-tier recommender systems affect its users?  Information Science Conference, Bar-Ilan University, Israel.

Steinhart, Y., Kamins, M. A., Mazursky, D. and Noy, A. (2010). Whether You Win or Whether You Lose: The Differential Risk of Priming the Deliberative and Affective systems in On-line Auctions, Association for Consumer Research 2010, Florida, USA.

Noy, A. (2010). Motivating and preventing factors in using computerized simulations. IUCEL 2010, The 8th conference of IUCEL (The Inter-University Center for E-Learning), Raanana, Israel.

Steinhart, Y., Kamins, M. A., Mazursky, D. and Noy, A. (2010). The Dual Effect of Social Signaling on Regret in On-Line Auctions, the 2010 Society for Consumer Psychology Conference, Florida, USA.

Noy, A., Dan-Gur, Y. (2009). A Framework of Two Tiers to Enhance Trust in Recommender Systems. In C. Standing (Ed.), Electronic Markets: Benefits, Costs and Risks, Palgrave macmillan. pp. 84-101.

Noy, A., Dan-Gur, Y. (2008). Reputation and recommendation systems in the e-business a case study. WITS 2008, 18th Workshop on Information Technology and Systems, Paris, France.

Kamins, M. A., Noy, A., Steinhart, Y., and Mazursky, D. (2008). The Interpersonal Determinants of Sniping in Internet Auctions. Association for Consumer Research (ACR) 2008, San-Francisco , USA.

Noy, A. and Maor, O. (2008). Embedding autonomous software agents in a simulation to enrich educational experience,  IUCEL 2008, The 6th conference of IUCEL (The Inter-University Center for E-Learning), Israel. 

Noy, A. (2008). Diverse verification and testing efforts in software projects. 3rd ILAIS (Israel Association for Information Systems) conference, The Max Stern Academic College of Emek Yezreel, Israel.

Noy, A.  (2008). 'Israeli traders in Internet Auctions trends and opportunities', The University of Haifa, Israel.

Noy, A., Raban D., and Ravid G. (2006). Testing Social Theories in CMC through Gaming and Simulation. Simulation & Gaming, 37(2), 174-194.

Noy, A. and Rafaeli, S. (2005). Simulating Internet auctions online: Effects of learning and experience. International Journal of Simulation and Process Modeling,1(3/4), 161-170.

Rafaeli, S. and Noy, A. (2005). Social Presence: Influence on Bidders in Internet Auctions. Electronic Markets, 15(2), 158-175.

Noy, A., Raban, D., and Ravid, G. (2005). Practicing What We Preach: Applying Theory to Game and Simulation Development. Presented at ISAGA05, International Simulation and Gaming Association, Atlanta, Georgia USA.

Noy, A. (2005). Internet auctions. The Israeli eBay community meeting. Ramat-Gan, Israel.

Noy, A. (2004). Auction simulation as a research and teaching tool. Presented at Business Games Seminar, Haifa, Israel, Dec. 29, 2004.

Noy, A. (2004). The role of interpersonal information in electronic commerce: The case of Internet auctions. Presented at The Value of Information in Networked Contexts: An International Conference', Haifa, Israel, Feb 2-3, 2004.

Rafaeli, S., Raban, D. Ravid, G. and Noy, A. (2003). Online Simulations in Management Education about Information and its Uses. In C. Wankel and R. Defillipi (Eds.), Educating Managers with Tomorrow's Technologies A Volume in: Research in Management Education and Development, Information Age Publishing. pp. 53-80.

Rafaeli, S. and Noy, A. (2002). Online auctions, messaging, communication and social facilitation: a simulation and experimental evidence, European Journal of Information Systems, 11(3), 196-207.

Rafaeli, S. and Noy, A. (2002). Online Auctions, The presence of others in online auctions. Presented at the Association of Internet Research (AoIR): Internet Research 3.0: NET / WORK / THEORY, Maastricht, the Netherlands.

Rafaeli, S. and Noy, A. (2000). Social Interaction in Online Auctions: the case of Dutch Auctions. Presented at 'emotions' interdisciplinary conference, Oranim College, Israel.

Noy, A. (1998). A fast rapid prototype for software. Presented at 'Avionics 98' , Tel-Aviv, Israel.

Teaching

Instructor, Logistics Information Systems, The University of Haifa, MA Logistics.
Instructor, International and electronic-commerce, The University of Haifa, MA Logistics.
Instructor, e-Business, The University of Haifa, The department of Management Information Systems.
Instructor, Real-Time Systems, The University of Haifa, The department of Computer Science.
Instructor, Management Information Systems, The University of Haifa, The Graduate School of Business.
Instructor, e-Business, The University of Haifa, The Graduate School of Business.
Teaching assistant, Management Information Systems, The University of Haifa, The Graduate School of Business.

Academic activities

Projects advisor:
I am an advisor of Computer Science students in the following course: projects which is offered by the C.S. department in the University of Haifa.

Simulation and games group:
I am a member in the Games for Executives group in the School of Management the University of Haifa.

Reviewer of the following journals:
EM - Electronic Markets; Journal of Internet Commerce (JIC); The International Journal of Education and Development using ICT (IJEDICT); Interdisciplinary Journal of Information, Knowledge, and Management (IJIKM); International Journal of Internet Marketing and Advertising (IJIMA);
Journal of Information Systems Education (JISE)

Program committee & reviewer of:
SwSTE 2005, SwSTE 2003 (IEEE International Conference on Software, Science, Technology & Engineering).

Reviewer in the following conferences:
InSITE 2006, AOIR 8.0, ICIS2008

            Last revised: November  4, 2014